Red box movie stations are set up in every grocery store, and Netflix is in almost every household around the world. According to a new study from The Digital Entertainment Group, says Americans are spending more money on renting movies than buying them. According to this study, revenue from U.S. movie rentals increased 11 percent from 2010 to $2.06 billion. On the other side, the sales of discs and digital purchases dropped some 15 percent to $1.93 billion during the recent quarter through June. “People are looking for new ways of consuming media at home,” said Director of Digital Entertainment Group, Amy Jo Smith. This rise in Rentals is due to broadband internet access and devices now letting consumers view high-definition movies from the privacy of their own homes. The good news for DVD sales is that we are heading into the holiday season and they will likely see a spike in sales as gifts. Also since Hollywood studios make more money from direct sales of discs than rentals, studios are looking to the cloud to increase digital sales. Several studios are looking to release something called “Ultraviolet” which is expected to be available this fall. It allows viewers copies of movies via the cloud when they purchase DVDs or Blu-ray discs. So viewers make sure you are on the lookout for that. Blockbuster online also offers 3 months of free service when they subscribe with DISH Network. To add Blockbuster online to your programming visit us at Dish Systems or call (866)989-3474. How do you order your movies?