In the latest event of corporate greed and dominance, the two television giants Viacom and DirecTV battle it out with each other. Viacom, one of the top five largest mass media companies in the United States, wants a 30 percent increase in the amount that DirecTV pays them to broadcast their shows. Viacom currently broadcasts hit shows such as Comedy Channel, MTV, Nickelodeon, and VH1 television. Both sides are adamant that they are not the ones at fault in this dispute. Viacom claims that they are the top media company that supports DirecTV programming and should be compensated higher for their quality television programs. They insist that raising the cost would only affect the consumer by increasing their bill only a couple of pennies a day. DirecTV is countering their arguments based on the latest performance of Viacom’s programming. Recent studies have pointed out that some of Viacom’s shows are down as much as 26% in the Nielsen ratings. DirecTV feels they should not have to increase their programming funding to Viacom based on the lack luster performance of their shows.
The ramifications of this dispute over money are affecting the most valuable assets they have, which are the customers. This dispute has caused around 20 million subscribers to DirecTV to lose access to many of their favorite shows. In fact, many shows like The Daily Show have sent out information to their viewers to call DirecTV and vent their frustrations out on them and demand an end to this greedy disagreement. In addition, with many of the media companies demanding more money for their shows, it has affected the consumers in another way. Over the past several years the average television bill has risen around seven percent to an average of around $80 each. Unfortunately this trend looks to continue to increase for the next few years, which will mean higher cost for the consumers and an increase in the possibility of more company disputes and channel blackouts. Consumers can only hope that these mass media companies will realize what is at stake and just how much their greedy ambitions are costing the American consumers. If they stand behind their motto of providing 100 percent customer satisfaction, then they need to think about the subscribers rather than company profits.