Univision Communications Inc., the leading Spanish-language media company in the country, and DISH Network L.L.C., the nation’s fastest growing pay-TV provider, today announced an agreement to offer interactive trigger capabilities to Univision’s national broadcast TV network.
DISH Network subscribers who have a Digital Video Recorder (DVR) will be able to use their remote to request more information from Univision’s advertisers as well as receive coupons or free samples. Univision will now offer advertisers spots with interactive triggers as a way to enhance national campaigns delivered through DISH Network’s satellite service. The interactive applications allow viewers to select an overlay displayed during a commercial that will take them to a page to obtain more information about an advertiser’s product or service. Univision will also be able to provide advertisers with campaign reports about viewer participation in DISH Network’s interactive households.
“This partnership will offer our advertisers the opportunity to interact with the U.S. Hispanic consumer in a relevant and more engaging environment that consumers control,” said David Lawenda, president, Advertising Sales & Marketing, Univision Communications Inc. “Univision has always been at the forefront of providing advertisers the strongest methods of reaching the U.S. Hispanic consumer. This partnership with DISH Network demonstrates our commitment to adopting the latest advertising technologies.”
“This agreement allows Univision’s National Ad Sales team to enhance its ad inventory and generate sales leads for advertisers by leveraging DISH Network’s cutting-edge interactive TV platform,” said Michael Finn, vice president, Advertising Sales, DISH Network. “As advertisers become more focused on ROI in television, a network like Univision now has an innovative tool that can provide the powerful reach and results its advertisers value.”
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