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DVR Usage Increases: TV Show Rankings Become Harder To Track

by Andrew


Posted on October 20, 2011



Many primetime shows are seeing their ratings go through the roof when a week’s worth of DVR usage is included in their tests. Times have changed and many families and households rely on their DVR when tuning in to their favorite programs. DVR penetration has reached 42% viewers and it is having a huge impact on viewership, thus making the initial next day ratings that everyone reports increasingly irrelevant. “The numbers are so far apart that it’s not even funny,” says FX president John Landgraf.For example ABC’s Modern Family leads the DVR pack. The fact that nearly half of all TV viewers now own a DVR is makes this top rated TV show even more top rated after everything is said and done. Thanks to DVR’s, the comedy’s second episode, which initially aired September 28, eventually added a staggering 4.5 million more viewers to its total.Dish Network offers a wide variety of features with their DVR options, giving subscribers the ability to enjoy their DVR choices anytime and anywhere. With the ViP® 922 SlingLoadedDVR makes it easy to enjoy all your shows when you’re at home or while you’re away. With any other DVR you can enjoy your favorite recorded shows in the privacy of your own living room, but with the DISH Network SlingLoaded DVR you can enjoy your DVR’d content. You can watch the same live channels or recorded shows you already enjoy at home; anywhere you can access the Internet on your computer’s browser or compatible mobile device. To learn more about adding a SlingLoaded DVR to your satellite TV programming package, visit us at DISH Systems or call (866)989-3474.