With millions of people that tuned in on Sunday for Super Bowl XLV, you have to think that many of those viewers were planted in front of a TV strictly to watch the multi-million dollar commercial spots and not root on either team. Whether you went back and replayed the commercials on your satellite TV DVR or visited YouTube the night before the game to catch any commercial spoilers, there must have been at least one that stuck out in your mind as a favorite. I think I agree with most people for their “fan favorites” during the Super Bowl, here’s how viewer votes panned out according to USA Today’s Ad Meter.
The two winning ads featured dogs, dogs, dogs – it’s just really hard to hate an ad with a cute canine in it. This is probably why the consumer-made Doritos commercial featuring a pug and an annoying boyfriend tied for first place with Bud Light’s canine dog sitter’s party, among viewers. Doritos and Pepsi Max hosted the annual Crash the Super Bowl contest in order to generate consumer-driven ads for the Super Bowl and JR Burningham, a party time web-developer, was the contest winner and mastermind behind the $500 budget Doritos commercial. The commercial that came in third place was the family, feel-good story of a kid dressed as Darth Vader who fails to use “the Force” on everything from baby dolls to the family dog, until he succeeds with the Volkswagon Passat.
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